WASHINGTON, DC — Robert F. Kennedy Jr. said he would support a potential ban on junk food advertising on television, particularly ads targeting children, as the administration explores new public health measures.
Speaking during a Senate hearing, Kennedy indicated openness to restricting such ads but suggested any policy could rely on voluntary compliance by food companies rather than strict mandates. The discussion comes as lawmakers and regulators examine how marketing practices influence childhood obesity and diet-related health issues.
Industry data shows food and restaurant companies spend roughly $14 billion annually on advertising in the U.S., with more than 80% promoting fast food, sugary drinks, candy, and other products widely considered unhealthy. Officials say these trends have prompted renewed scrutiny of how children are targeted through television and digital platforms.
The administration has already begun reviewing potential guidelines through agencies including the Department of Health and Human Services and the Federal Trade Commission, focusing on limiting direct marketing of unhealthy foods to children and addressing misleading claims.
Kennedy has also pushed broader food policy changes, including urging companies to remove certain artificial dyes and proposing limits on unhealthy items within federal nutrition programs like SNAP.
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