Organizer of Saturday rally looks to rewrite Jan. 6 history

The architect of a Washington protest planned for Saturday that aims to rewrite history about the violent January assault on the U.S. Capitol is hardly a household name.

Matt Braynard worked as an analyst for the Republican Party, crunched data for a small election firm and later started a consulting business that attracted few federal clients, records show. He started a nonprofit after he was dismissed by Donald Trump’s 2016 campaign following several months on the job, but struggled to raise money. The group’s tax-exempt status was revoked last year.

But Braynard’s fortunes changed abruptly after Trump’s 2020 election loss. He joined an aggrieved group of Trump allies seeking to overturn the election — and in the process reaped recognition, lucrative fees and a fundraising windfall that enabled him to rekindle his nonprofit.

Now, Braynard and his group, Look Ahead America, are using his newfound platform and resources to present an alternate history of the Jan. 6 attack that was meant to stop Congress from certifying Joe Biden’s victory, rebranding those who were charged as “political prisoners.”

Although many members of Congress, including those who are allied with Braynard’s cause, have been mum on whether they will attend Saturday’s protest, the event has put law enforcement on edge, led to stepped-up security measures and created worries that members of the same extremist groups that were present on Jan 6. could also be in attendance.

How much of a draw his “Justice for J6” rally ends up being will test the reach and potency of the emerging far-right movement, as well as the extent of Braynard’s own reach.

Braynard, who is in his 40s, did not respond to a request for comment for this story.