President-elect Trump saw notable gains among Latino voters on Election Day, building support in key areas despite recent controversies. Trump narrowly flipped Central Florida’s Osceola County, a region with a significant Puerto Rican population, where he had previously trailed by a large margin. Early results in Arizona also indicate increased support among Hispanic voters in counties like Yuma and Santa Cruz.
Exit polls reveal Vice President Harris held a slim lead among Latino voters (52% to Trump’s 46%), a significant drop from President Biden’s 65% support in 2020. Trump notably led Latino men by 12 points, reflecting a 35-point swing from 2020. “President Donald J. Trump received historic support from Hispanic voters because he has never wavered on the issues that matter most to our community,” said campaign adviser Danielle Alvarez, citing economic and immigration concerns as key issues.
Republicans had been making steady inroads with Latino voters in recent years, especially among Cuban and Puerto Rican communities in Florida. Analysts, including GOP strategist Mike Madrid, suggest the shift among Latino voters reflects a broader trend toward working-class populism, noting that Latino voters increasingly share concerns about the economy, border security, and other issues.
Despite backlash over a rally where a comedian made offensive jokes about Puerto Ricans, Trump’s standing with Latino voters held strong. Republican strategist Dan Eberhart described the trend as a “paradigm shift,” with long-term implications for American politics.
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