LOS ANGELES, California — Billionaire Tom Steyer has poured more than $115 million into California’s governor’s race, dominating the airwaves but failing so far to secure a decisive lead in polling.
Steyer’s campaign spending across broadcast, cable, and radio advertising is nearly 30 times greater than that of his closest Democratic rival. The heavy investment has saturated major media markets like Los Angeles, where his ads focus on lowering costs and opposing federal immigration enforcement actions.
Despite the spending advantage, the race remains competitive. Recent polling shows multiple candidates clustered closely, with no clear frontrunner emerging ahead of the June primary. California’s top-two primary system allows only the two highest vote-getters to advance, regardless of party, raising the stakes in a crowded field.
Critics, including rival Katie Porter, argue that Steyer is attempting to leverage personal wealth to influence the election. Political strategists note that large ad buys do not always translate into voter support, pointing to past high-spending campaigns that fell short.
The race was further reshaped by former Rep. Eric Swalwell’s exit and an endorsement of Republican candidate Steve Hilton by Donald Trump, leaving the contest fluid with weeks remaining before voting begins.
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