Twitter owner Elon Musk confirmed the hire in a tweet Friday.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk tweeted. He said she “will focus primarily on business operations, while I focus on product design & new technology.”
He added: “Looking forward to working with Linda to transform this platform into X, the everything app.”
The announcement comes a day after Musk said via Twitter he would step down from the role and that there would be a new CEO of the social media website, although he didn’t name the new person. Musk said in his tweet the person would start in about six weeks.
Yaccarino joined NBCUniversal in 2011 and had risen to the top of the company’s global advertising business. On Monday, the ad chief was slated to take part in NBCUniversal’s Upfront event at Radio City in New York – the sales presentation the company, along with its media peers, makes to the advertising industry every year in May.
The longtime ad executive brings a wealth of relationships with top chief marketing officers and other advertising executives to Twitter at a time when the platform has seen advertisers flee – therefore losing billions of dollars – after Musk’s takeover last year.
Musk completed his $44 billion acquisition of Twitter in October of last year. Soon after, he fired the company’s top brass and laid off thousands of employees.
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