Pixnio

Anti-Vax Newsletters Pull in $2.5M on Substack

Popular email platform Substack generates some $2.5 million each year from anti-vaccine newsletters, according to a new report from the Center for Countering Digital Hate (CCDH).

The controversial physician, Joseph Mercola, DO, runs one of the platform’s most popular newsletters. Newsletters from Mercola and former New York Times reporter Alex Berenson account for more than $2.2 million of that revenue, according to the report. They rake in a combined $183,000 per month.

While Substack gets 10% of that revenue, 90% goes to the authors. Both of them are listed as having “tens of thousands” of paid subscribers, the report noted.

Three other newsletters that publish anti-vaccine claims — by Robert Malone, MDSteven Kirsch; and an anonymous writer — generate the bulk of the remaining $300,000 in annual revenue, according to the report.

Early this year, Mercola said he would move all of his posts that were deleted by other platforms to Substack. This “Censored Library” brought him from thousands to tens of thousands of subscribers, the report stated.

Mercola has used his newsletter to push claims including: “More Children Have Died from the COVID Shot Than From COVID.”

Berenson, who was banned from Twitter last year for spreading false COVID vaccine claims, has pushed ideas such as that the vaccines won’t stop COVID hospitalizations or deaths, and that mRNA vaccines contributed to the spread of COVID.

Read More
Medpage Today Rating

Share this:

Leave a Reply

%d bloggers like this: