New CNN chief Chris Licht has a message for his employees: not everything needs to be labeled “Breaking News.”
In recent weeks, Licht, who officially started as CNN’s CEO on May 2, has held meetings with employees to solicit feedback about when and how the network uses its “Breaking News” banner, according to people familiar with the matter who asked not to be named because the discussions were private.
Licht came to the conclusion there should be parameters around when to use the red chyron and asked Sam Feist, CNN’s Washington bureau chief and senior vice president, to lead a team creating specific guidelines for its use.
“This is a great starting point to try to make ‘Breaking News’ mean something BIG is happening,” Licht wrote in the memo, which CNBC has obtained. “We are truth-tellers, focused on informing, not alarming our viewers. You’ve already seen far less of the ‘Breaking News’ banner across our programming. The tenor of our voice holistically has to reflect that.”
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