In June, President Joe Biden’s campaign outspent former President Donald Trump’s nearly 6-to-1, but Trump extended his cash advantage, highlighting their differing campaign strategies. Despite raising more funds both in June and overall, Biden’s campaign spent nearly $60 million, focusing heavily on advertising in battleground states, with limited impact on polling. In contrast, Trump’s campaign spent only $10 million, mainly on direct mail, and built little in-house infrastructure, conserving a substantial cash reserve.
Campaign finance reports to the FEC reveal Biden ended June with $96 million, while Trump had $128 million. Including joint fundraising committees and national parties, Trump’s operation held $281 million compared to Biden’s $237 million. Notably, the Republican National Committee outpaced the Democratic National Committee in cash-on-hand for the first time this cycle, despite the DNC outspending the RNC in June.
Biden’s heavy spending on paid media, $48 million in June alone, contrasts sharply with Trump’s minimal ad expenditure. Trump’s strategy involves relying on super PACs like Make America Great Again Inc., which raised $22 million and focuses on key states like Arizona and Pennsylvania.
As fundraising concerns mount for Biden amidst internal party pressure and the aftermath of recent significant events, his campaign’s financial strategies face critical scrutiny.
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