TALLAHASSEE, Florida — A national nonprofit aligned with prominent “Never Trump” Republicans has launched a major advertising campaign across Florida newspapers to promote upcoming “No Kings” protests targeting President Donald Trump and his administration.
The group, Home of the Brave, placed ads in 27 Florida newspapers as part of a broader $1 million national effort spanning roughly 300 publications in 31 states. The campaign aims to mobilize turnout for demonstrations scheduled for March 28, continuing a series of coordinated protests first held in June and October 2025.
The advertisements, appearing in outlets including the Miami Herald and Florida Today, carry a message emphasizing continued opposition to Trump’s leadership, stating, “We the People March Again. The abuses have not stopped. Neither will we.”
Home of the Brave’s leadership includes several high-profile political figures, such as conservative commentator Bill Kristol and former Trump administration official Sarah Matthews, alongside former GOP Rep. Barbara Comstock and former Obama adviser Susan Rice.
Organizers say the campaign reflects ongoing concerns about executive power and democratic norms, while critics argue the effort is part of a broader political strategy to weaken Trump’s influence ahead of future elections.
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