Twitter is limiting number of daily direct messages for unverified users

Twitter announced that it is limiting the number of daily direct messages unverified users can send in an effort it says to reduce spam.

The change went into effect Friday, according to a message on the Help Center. To increase the number of daily messages allowed, the social media company is prodding users to subscribe to Twitter Blue, a subscription service the company launched last year.

Among the benefits of it, users who pay will show up higher in replies and appear in Twitter’s “For You” feed, which recommends tweets for users. Elon Musk has described Twitter Blue as a way to boost revenue and fend off trolls and bots.