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A new minimalist art deco X logo for Twitter has been unveiled by Elon Musk as part of his efforts to rebrand the platform.

The inspiration for the X logo comes from Musk’s idea of an all-in-one app called X, which is based on the Chinese app WeChat. The X app aims to combine messaging, payments, banking, and other functions.

As the owner of Twitter since last year, Musk plans to use the platform to launch the X app. He has changed his profile picture to the new X logo, indicating that “X is live”.

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