International tourism to the United States is falling sharply in 2025, with Canadian travel leading the decline amid tariffs, aggressive immigration enforcement, and President Trump’s rhetoric.
According to U.S. Customs and Border Protection data, international arrivals are down 7% from last year. Tourism Economics projects an 8.2% drop for the full year, leaving visits well below pre-pandemic levels. Canadian travel is down 25% year-to-date, straining border cities and destinations heavily reliant on visitors from the north.
Las Vegas has seen an 18% decline in Canadian flights this year, while Minnesota reports 62% of tourism businesses expect fewer Canadian customers. Buffalo launched a campaign, “Buffalo Loves Canada,” to lure travelers back.
Other markets, however, are holding steady or improving. New York City expects a slight rise to 64.7 million total visitors this year, and Chicago has benefited from stronger arrivals from Europe, Japan, and Colombia. Denver’s new international flights have boosted traffic, while travel from Mexico remains steady.
A White House spokesperson countered that foreign visitors spent a record $127 billion in the first half of 2025, crediting Trump’s policies for making the U.S. “beautiful & safe.” Still, many travelers say they feel unwelcome or unsafe. Canadians, in particular, bristled at Trump’s remarks about making their country the “51st state.”
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