Vice President Kamala Harris convinced 2 million first-time donors to contribute to her presidential campaign last month. Harris, the presumptive Democratic nominee after President Joe Biden ended his campaign, raised $310 million in July. This includes $200 million raised in the week following Harris’ rise to the top of the ticket. In contrast, Donald Trump, officially nominated as the GOP nominee, raised about $139 million.
Harris’ campaign reported that over two-thirds of her July fundraising came from first-time donors, totaling 2 million. “July’s $310 million haul was also the strongest grassroots month in presidential campaign history and powered by a surge in new support,” the campaign stated.
Trump’s campaign emphasized their fundraising momentum, despite not disclosing the number of first-time donors. The Harris campaign holds $377 million cash on hand, compared to $327 million for Trump’s campaign. Fundraising is crucial for presidential campaigns to purchase TV ads, hire staff, and fund events.
Harris’ strong fundraising followed a tumultuous political month, including an assassination attempt on Trump during a rally and Biden’s withdrawal from the race. Polls indicate Harris is gaining ground on Trump, sparking new enthusiasm among Democrats.
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