Vice President Kamala Harris’s campaign announced plans to spend at least $370 million on digital and television advertising between Labor Day and Election Day. Starting September 3, the nine-week media blitz will target battleground voters with ads highlighting Harris’s personal story, her commitment to standing up to powerful interests, and the contrast between her agenda and former President Trump’s policies.
The campaign will allocate $200 million to digital ads, marking the largest digital ad spend in U.S. political history, according to a memo from deputy campaign managers Quentin Fulks and Rob Flaherty. The remaining $170 million will be spent on television ads, including placements during high-viewership events like NFL games and popular TV shows.
This post-Labor Day effort follows a $190 million media blitz launched in late August.
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