Fact vs. Fiction: Is X (formerly Twitter) experiencing a “mass exodus” of users post-election?

Claim:
X (formerly Twitter) is losing millions of users daily and is on the fast track to irrelevance due to a “mass exodus” of account deactivations.

Reasoning:

• There are reports and data suggesting user account deactivations, such as Similarweb’s analysis indicating 115,000 deactivations on Election Day. However, this data only tracks website visits to the deactivation page, which represents a small fraction of X’s overall activity. Most X usage occurs via the mobile app, for which no equivalent data is available.
• Alternative platforms like Bluesky have seen user increases, and anecdotal evidence suggests some high-profile users are leaving X. However, these indicators are not definitive and do not prove a large-scale shift.
• X has reported record-high usage during the election period, suggesting continued relevance. While X’s metrics are self-reported and unverifiable, they highlight ongoing user engagement.
• X has lost logged-in users in Europe by about 1 million in 2024, with broader declines in guest traffic. However, it has seen a rise in monthly active users, possibly due to new restrictions on logged-out views.

Fact or Fiction?
Fiction – While there are signs of user dissatisfaction and deactivation, there is no definitive evidence of a “mass exodus” or that X is losing millions of users daily. The platform continues to maintain relevance and substantial activity.