Adidas made a profit of €400 million ($437 million) from the first release of Yeezy sneakers since ending its partnership with rapper Kanye West. The company plans to donate some of the proceeds to organizations that fight against antisemitism and other forms of hate.
The sale of the initial batch of Yeezy shoes in June was highly successful, allowing Adidas to surpass its operating profit goals for the second quarter, reaching €176 million. The sportswear manufacturer intends to responsibly sell the remaining €1.
Read More
Associated Press Rating