Social media is part of everyday life for over 4.6 billion people worldwide.
New research has shown that only 28% of people read everything in an article before they share it on social media.
Sharing an article — even without reading it — can increase a person’s self-perception that they are knowledgeable about the topic, and this is even more true when they share the article with friends.
This phenomenon, known as increased subjective knowledge, can alter how people act and affect the decisions they make.