With the rising popularity of social media came the fame and fortune of young social media influencers such as Addison Rae, Charli D’Amelio and James Charles.
Now, new survey results from HigherVisibilty show 1 in 4 members of Gen Z want to emulate these celebrities, who make millions of dollars through brand sponsorships and advertisements but are also subject to intense public scrutiny on- and off-line. Sixteen percent of those surveyed said they would pay money to become an influencer.
A total of 1,000 individuals in the United States between the ages 16 and 25 completed the survey in July 2022.
Results varied slightly by region. More than 40 percent of respondents in the West said they want to become a social media influencer, compared with 33 percent in the Midwest, 36 percent in the South and 39 percent in the Northeast.
Broken down further, data showed “41% of New York Gen Zs intend on becoming an influencer in the future, whilst 30% from [Los Angeles] also feel the same way.”
According to authors, “just 7.13% of Gen Z responded that they would not want to be a social media Influencer.”