Truth Social has no ad revenue, but banks on exclusive Donald Trump posts

Truth Social, the Donald Trump-backed social network, aims to attract an “open, free, and honest global conversation” on its platform “without relying on hostile Big Tech companies,” according to a new regulatory filing that offers a glimpse into the business.

A major obstacle to fulfilling that mission: The app hasn’t yet attracted any paying advertisers, the filing with the Securities and Exchange Commission shows. And its parent, Trump Media & Technology Group, is losing money and “expects to incur significant losses into the foreseeable future,” the filing said.

In the short term, Truth Social appears to be banking on an agreement that could help bolster its user base: It will have a six-hour exclusive window on Trump’s messages, according to the filing. That means even if Twitter lifts its ban on Mr. Trump — which Tesla founder Elon Musk said he will do if he completes his proposed acquisition of the media company — there could be an hours-long lag before his comments appear on the blogging platform or other forums.

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