Lifestyle and fashion magazine ELLE announced Thursday it is banning fur from all pages of its publications in a move to support animal welfare and reflect changing tastes.
“It’s a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry,” ELLE Senior Vice President and International Director Valeria Bessolo Llopiz said to Reuters.
Bessolo Llopiz told the news organization that the presence of animal fur in its publication pages and online is “no longer in line with [its] values, nor our readers.'”
The magazine’s 45 global editions each signed a charter to ban content that will promote animal fur on its printed, online and social media pages, Bessolo Llopiz said at The Business of Fashion’s VOICES 2021 conference.