As former President Donald Trump potentially prepares to launch a presidential bid for 2024, a new CNN/SSRS poll finds that while a majority of Republicans want the ex-president to lead the GOP, they’re evenly divided on whether having him at the top of the ticket will help the party retake the White House.
The poll, conducted August 3 to September 7 among 2,119 U.S. adults, found 63% of Republicans and Republican-leaning Independents believe Trump should lead the party, versus 37% who say he shouldn’t.
Only 51% believe the party has a “better chance of retaking the presidency if Trump is the nominee,” however, while 49% say a different candidate would be better.
That share is down from 78% who said in March 2019 that the party would have an advantage with Trump in the 2020 election.
Support for Trump is highest among Republicans without a college degree (69% believe he should lead the party), conservatives (72%) and self-identified Republicans (71%), while it’s lower among those with a college degree (49%), moderates (49%) and Republican-leaning Independents (51%).
Approximately 60% say support for Trump and a belief that he won the 2020 election—which there is no evidence to support—“are at least a somewhat important part of what being a Republican means to them.”
More Republicans place importance on opposing Democratic policies (69%), supporting GOP politicians in Congress (81%), holding conservative values (85%) and wanting the federal government to have less power (86%), however.